Google Panda 2.5 - SEO Specialist

Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox News

2011-10-04T09:34:00.000-07:00

Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several other mainstream news sites.

Apparently, that patented SEO process that Business Wire just announced isn’t much help to the company. It was listed among the victims, along with PR Newswire.

About The Losers

The names are from a report that Searchmetrics has just released.

It’s worth noting that that Searchmetrics doesn’t really know the degree any of these sites has actually been harmed by the Panda update. The company computes a “visibility” score for a wide-range of keywords. The companies named above, along with others, have lost visibility for those terms.

It could be despite this, these companies have gained visibility for terms that aren’t checked. It could also be that the terms they’ve lost visibility for weren’t sending important traffic that converted into sales or ad revenue.

Those caveats aside, it’s been pretty common that after Searchmetrics has issued one of its winners / loser reports, some of the sites have stepped up to confirm the assessments.

Here’s the full losers list:

For Every Loser, There’s A Winner

There’s also a winners list. Once again, Google’s own YouTube site is winner. It tops the latest list, something that’s sure to raise controversy in a climate when Google’s facing criticism that its search results favor itself. Google’s Android.com is also in the top winners list. So is Google-partner AOL.com.

A site that won’t be gossiping over the news is Perez Hilton, among the winners. And while magazine Motor Trend took a hit, magazine US Weekly rose. Other big winners were mainstream news sites like the Washington Post, Fox News, the Wall Street Journal.

While YouTube was the top winner, TV.com from CBS Interactive was in the number two spot. In fact, on a percentage basis, it did better than YouTube.

Also notable on the winners list is HubPages, which was hit hard by previous Panda updates but claimed to have recovered back in July.

Google+ Gains Nearly 10 Million Users In First 2 Days Of Being Open To The Public

2011-09-27T12:40:00.001-07:00

A Google+ post by Paul Allen, founder of ancestry.com and a self-proclaimed “unofficial Google+ statistician, shows significant growth of Google’s social network since opening to the public. These growth rates were only first seen during the first few weeks of field testing when the user numbers were very low. In terms of the current growth spurt Allen states:

“it is clear that Google+ is absolutely exploding — 30% growth in just 2 days and with a base of nearly 30 million members already.”

His previous Google+ users estimate was 28.7 Million users on September 9th a number that has increased to 43.3 million current users. He also stated that “most of the growth coming in the last 2 days.”

So what does this mean? Google+ may be cementing themselves as a credible social network, but the mass exodus from Facebook just isn’t happening. Facebook is still the powerhouse network with 800 million+ users and all of the layout complaints aren’t adding up to astounding departure numbers … yet.

Other notable Google+ timeline stats are:

Over 1 million mark (1.7 million) – 7/4
4.5 million user mark – 7/10/11
10 million user mark – 7/12/11

Read More News

Twitter Renews Deal With Bing; Google Deal Remains MIA

2011-09-09T21:29:00.000-07:00

Twitter and Bing announced that they have extended their deal that allows Bing to tap into Twitter’s information in a cutesy exchange on Twitter itself. As for Google, which Twitter’s been on the outs with since July, Twitter says there’s no similar happy news to report.

Dear Twitter, I Love You! Kisses, Bing

Twitter spokesperson Carolyn Penner compiled the exchange using the awesome Storify service, as you’ll find

It’s perhaps the first press release via Twitter conversation that I know of.

Details? You Don’t Need No Stinkin’ Details!

But how about details? How long is the deal for? Is Microsoft paying $30 million for it, as AllThingsD
here:

reported to be rumored earlier this year?
A Microsoft spokesperson told me simply:

I can confirm that Bing is extending its collaboration with Twitter. We are not disclosing terms of the deal.

Interestingly, when I last asked Microsoft about its deal with Twitter back in July, I was told:

We won’t disclose the terms of the deal, but it’s a long term arrangement that we’re pleased with, and plan to keep in place as long as it’s delivering benefit for people who use Bing.

With the two companies announcing a renewal, that suggests it wasn’t as “long term” as Microsoft had said. AllThingsD pegged it as expiring around the end of the year; it was announced in October 2009, so a two-year October 2011 expiration date certainly made sense.

Google Who?

Meanwhile, what about Google? There’s a little slam against Google in that conversation above:

@bing Totally! Search w/o Twitter = old news. You & @MSN are amazing at using Tweets to make search better & help people stay in the know.

Ouch! Google without Twitter equals old news. I asked Penner if there was news on the Google front. “Nope.”

That, along with the tweet exchange, makes me think that Twitter and Google are more apart on renewing than ever. I have asked Google for an update, but I haven’t gotten a reply yet.

Google Surviving Life Without Twitter

Of course, Google’s largely come through not having Google Realtime Search with few issues. The company has told me plenty of journalists sorely miss the tool, which was mainly powered by Twitter’s information. But ordinary users seem not to have noticed.

During the recent East Coast earthquake, I also did a spot check shortly after the news to see if the lack of tweets in Google’s search results had an impact. A little, but I was still finding pretty fresh information.

Overall, the staring game between the two companies seems likely to continue. I think Google is a lot better with Twitter information. Indeed, given that Google did a huge press event around the launch of Google Realtime Search, now acting like it’s not so important seems pretty odd. Unless, it turns out, it’s not — and the launch was simply hype.

At the very least, you’d expect Google at this point to relaunch Google Realtime Search with content from Google+ as a replacement. Not being able to search through content on Google’s own social network, from a company that specializes in search, is pretty absurd.

Google Realtime Search wasn’t just Twitter search, and the ability to use Google to search through content on other social networks got axed when Google closed it. So bring it back, even if it comes back without Twitter — and get moving on that Google+ search feature.

Twitter’s Where On Bing?

As for Bing, search without Twitter isn’t old news. It’s old, old news. Bing’s had a deal with Twitter since October 2009, and that deal hasn’t really seemed to do much to attract visitors over to Bing.

Indeed, unlike Google’s implementation, you can be hard-pressed to find tweets being visible. For example, in a search on “twitter” at Bing, I don’t see today’s conversation between Bing and Twitter appearing at all:

I do get ordinary news results near the bottom of the page, but I don’t get any actual tweets. Nor do a I get a link to Bing Social Search – the primary way to find tweets on Bing — via the Bing menu at the top of the page. In contrast, when Google offered Google Realtime Search, this type of link was prominent.

Congrats, Topsy

Overall, the real winner in this remains Topsy. If you’re trying to find tweets beyond a day or more, Topsy is your best resource, even over Bing. For more on that, and the backstory of the Twitter-Google deal not being renewed, see my stories below:

Why QR Codes Could Disrupt Your SEO URL Strategy

2011-07-05T02:30:00.001-07:00

EO has greatly influenced web information architecture over the years, particularly with respect to URL structure. I think we’d all agree, it has long been considered gospel to “optimize” URLs at the category (or product-levels) by including at least a sprinkling of keywords, as a ranking signal and to make URLs more human readable and clickable.

However, mobile’s disruption of marketing knows no bounds. This common SEO practice can also be a liability when it comes to mobile barcode marketing - where URL size and branding matter, but keywords do not. In this two-part series, I’ll make a case for QR, illustrate how QR is expanding our idea of URL optimization, and explore options to address the problem.

Official: The Google Wonder Wheel Is Gone

2011-07-05T02:29:00.002-07:00

A Google spokesperson has informed Search Engine Land that the Google Wonder Wheel feature has been taken offline.

The spokesperson said that the search tool was removed due to the “initial stage” of the Google site redesign announced earlier this week.

The Google Wonder Wheel along with a number of other search refinements were formally introduced at the 2009 Searchology event but actually became available as part of a test a couple of months earlier.

Wonder Wheel was used by SEOs, SEMs, and advertisers as a way to visually identify relationships between a search term(s) and related searches using the Google database. As you moved from one set of terms to another results would change.

It could help this user group discover related keywords and ideas to explore for possible purchase as AdWords or for further exploration.

Another group of users who also used Wonder Wheel for keyword discovery and to spot relationships and new concepts were educators, librarians, and students.

For example, a librarian might use it to help a user find new words to search with not only with but also using other databases. A teacher or student might use Wonder Wheel to identify ideas for a research project.

Will Wonder Wheel be back and available soon? Google didn’t provide a timeline or commit one way or another if it will or will not be available in the future.

A quick review of the Google Help Forums shows that at other times Wonder Wheel was inaccessible to users for various amounts of time.

So, stay tuned for updates.

Finally, a couple of weeks ago we wrote about Google taking several verticals offline. We learned then that Google failed to let users know about the change but then quickly admitted to the error and publicly apologized.

As we said then and will say again now, taking a service offline is up to the company. Users are free to go elsewhere or share their opinions with Google. What we hope for is simply for the company to let users know what’s going on versus waiting around, speculating, and wasting time.

Report: Bing To Power Baidu English Results

2011-07-05T02:29:00.001-07:00

China’s dominant search engine Baidu is trying to expand its reach beyond Chinese-language speakers. Reuters is reporting that Baidu and Microsoft have done a deal that will offer Bing powered English-language results for the Chinese search engine.

It’s not clear whether this is limited to China or will be used in other markets where English is spoken. We’ve asked Microsoft for some additional color and perspective.

Baidu controls roughly 80 percent of the search market in China, according to several sources. Google is second with approximately 19 percent.

A Bloomberg report suggests the Baidu-Bing partnership is limited to providing English results to domestic Chinese users. If so those results will likely face the same censorship rules that Google rebelled against early last year.

We’ll update this post if Microsoft gets back to us.

Postscript: A Microsoft spokesperson offered the following general statement and confirmation of the deal:

Baidu and Microsoft have announced that Bing, Microsoft’s decision engine, will provide English search results to Baidu users in China.

As Deal With Twitter Expires, Google Realtime Search Goes Offline

2011-07-05T02:27:00.000-07:00

Yesterday, we reported that Google Realtime Search had mysteriously disappeared. Today comes the reason why: Google’s agreement with Twitter to carry its results has expired, taking with it much of the content that was in the service with it.

Google sent us this explanation:

Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2.
While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google.

Google also stressed that went Google Realtime Search relaunches — something it says will happen but with no set time frame — it will include content from a variety of sources and not just be solely devoted to Google+ material. The company said:

Our vision is to have google.com/realtime include Google+ information along with other realtime data from a variety of sources.

Google Realtime Search had carried content from a variety of services beyond Twitter, including Facebook fan page updates. When we last wrote about the service in April, when it added Quora and Gowalla content, this was the full source list:

Twitter tweets
Google News links
Google Blog Search links
Newly created web pages
Freshly updated web pages
FriendFeed updates
Jaiku updates
Identi.ca updates
TwitArmy updates
Google Buzz posts
MySpace updates
Facebook fan page updates
Quora
Gowolla
Plixi
Me2day
Twitgoo

29.jpg (JPEG Image, 285x214 pixels)

2011-04-20T03:55:00.000-07:00

29.jpg (JPEG Image, 285x214 pixels): "- Sent using Google Toolbar"

Losing Trust In Google's Keyword Research Tool

2010-10-10T22:40:00.007-07:00

At SMX East, there was a session entirely devoted to talking with Google about its keyword research tool. Over the course of the session, several reasons emerged about why you might not trust the data so much, at least for now.

Time To Think Carefully About Which Country Hosts Your URL Shortener

2010-10-10T22:40:00.005-07:00

From the article at Search Engine Land: "In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener used might be an issue to consider. A year later, that’s even more so, as a Libyan .ly domain used for an adult content shortener has been closed. Libyan Registrar Takes Back DomainEarlier this week, Nic.ly — a domain registrar in Libya that handles Libyans domains — took back the vb.ly domain from its American owners, after it was in use for a year."

10 Ways to Rock Your Facebook Campaign

2010-10-10T22:40:00.003-07:00

This is a basic but well written outline of how to use Facebook to promote your business. When it comes to the social networks, it’s all about engagement, interaction and promotion. If all you have is a Like button on your content you're not taking advantage .With the right combination, your Facebook campaign can become a major success.

Is Social Media Causing Us to Lose Our Professionalism?

2010-10-10T22:40:00.001-07:00

Deborah Ng writes: When did things like excessive swearing or innuendo become acceptable conversation and business practice simply because it suits a blogger’s personality? And, what’s with showing up at professional conferences wearing the type of clothes we work out in? One bloggers point of view.

Google Webmaster Tools Launches Improved Options for Handling URL Parameters

2010-10-10T22:39:00.000-07:00

Important information provided by Vanessa Fox regarding some new features in Google Webmaster Tools. A must read for anyone with a dynamically generated site (which is pretty much everyone these days).

Need Pre-Facebook Movie Drama? Go Read “Googled” This Week

2010-10-10T22:37:00.000-07:00

With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta.

Googled came out at the end of last year, and I’ve been terribly remiss in not writing my review of it until now. It is a masterwork. Required reading for anyone trying to understand how disruptive the internet has been to businesses, and how Google has ridden that disruptive wave, as well as having churned it up.

You want drama? Here’s drama, about how upstart kids started “F…ing with the magic,” as former Viacom CEO Mel Karmazin says in the beginning of the book.

It’s a theme that runs throughout the book and underscores that while this book is about Google, it’s also how the internet has upturned the stability that many business may have assumed they had — and how some still fail to adapt.

I’ve covered Google since the company began, yet even for me, the book had plenty of surprises and revelations. Here are my highlights.

Google Aims To Do Good — And Make Money

Auletta is a veteran magazine journalist for the New Yorker and author who spent nearly three years working on the book, spending ample amounts of time with Googlers of types, including execs at the very top. And in his preface, this was important:

I came away from two and a half years of reporting on Google believing that its leaders genuinely want to make the world a better place. But they are in a business to make money. Making money is not a dirty goal; nor is it a philanthropic activity. Any company with Google’s power needs to be scrutinized.

From my time covering Google, I agree. The company is populated with people who genuinely seem motivated to do good. The company itself has a philosophy that aims to do good. But it is a business, one that makes business decision, plus one that may convince itself so much that it is doing good that it may be blinded to other viewpoints. My Google Hive Mind piece from 2008 touches on this more.

Media Companies: Less Whining About Google, More Innovating

Auletta also talked with executives and others in industries that interact with Google, or which are impacted by it, particularly media companies. Right after the part above, he says:

I also came away impatient with companies that spend too much time whining about Google and too little time devising an offense. Most media companies were inexcusably slow to wake to the digital disruption.

This is the finding of someone who came into the Google landscape to try and make sense of the disruption. It’s a super important observation. If Google is “F’ing with the magic,” as I’ll get into more, it’s not like that magic is getting stuffed back into the bottle.

News aggregators aren’t going to disappear. People aren’t going to cease seeking television shows to watch when they want, where they want. Books are going digital, being made searchable. And parties in all these areas and more aren’t going to reverse the internet. Maybe they’ll stall Google, but the demand that Google feeds, like a river being dammed up, will flow around and seek new channels.

F***ing With The Magic

Perhaps the best illustration of companies unwilling to understand change comes early on in the book. The first chapter opens with former Viacom CEO Mel Karmazin coming to Google in 2003, to meet with Google cofounders Larry Page and Sergey Brin, as well as Google CEO Eric Schmdit.

Much was discussed about Google’s operations, but Schmidt’s statement about how measurable Google’s ads were, how an advertiser could account for what they did or didn’t do, shocked Karmazin. He told Auletta:

You buy a commercial in the Super Bowl, you’re going to pay two and one-half million dollars for the spot …. I have no idea if it’s going to work. You pay your money, you take your chances.

Anyone born and bred on interactive marketing would largely view that as the talk of a crazy person. Search ads, contextual ads, display ads — you name the interactive marketing type — is highly measurable and held to account far beyond what traditional advertising is ever required to “prove.” And those digital buyers are moving up in the traditional world, which means in the future, even the Super Bowl will have to be a less chancy proposition.

Karmazin went on explaining how “You don’t want to have people to know what works,” that you’re selling “mystique,” that “advertisers don’t know what works and what doesn’t. That’s a great model.”

Flip things around. Imagine that Google was taking ad money but not providing metrics, no reporting, no accountability. It would be billed as a scam, one worthy of investigation.

Put it another way, the Wall Street Journal this year has written over 10 articles in its series on internet tracking. Good work, and a subject that deserves attention. But where’s the series on how advertisers are whined and dined by TV networks to spend money blindly, as Karmazin wanted to encourage?

As the discussion progressed, Karmazin said half-jokingly:

You’re f***ing with the magic

Google’s Early Days

The first chapter continues looking it disruption. How Craig Newmark didn’t intend to destroy classified ad revenue for newspapers, but how newspapers themselves failed to react to the internet. How Google’s continued growth has impacted more and more established companies, who look with worry at the company, which itself can send mixed messages.

The second chapter through the fourth follows a tale known to many, Google’s “garage” start-up origins, the focus on ranking by looking at links, including the PageRank algorithm, how other search engines weren’t interested in the company. Yahoo, in particular, worried that better search results would mean fewer page views, the basis of how it was getting paid for ads.

(By the way, for those earlier years — and an outstanding look at the growth of the search space overall — John Battelle’s The Search is another must read).

There’s the search to find a CEO, who turned out to be Eric Schmidt — and how he wound up sharing an office with an engineer who was just looking for an empty desk to use. How he helped to focus and bring order to the company, without killing its creativity. The creation of Google’s informal motto, “Don’t Be Evil,” coined by then-Googler and creator of Gmail, now Facebooker, Paul Buchheit.

There’s also much discussion of the role of Bill Campbell, known in Silicon Valley as “The Coach.” In 2001, he came in to help advise Google’s management, a key mover and a story I’d not known about before. In particular, he seems to have help solidify the relationship between then newcomer Schmidt and Google’s two cofounders. Said Sequoia Capital’s Michael Moritz:

You had two founders who were in their twenties and Eric was twenty years older, and you had to make that relationship work … there were bumps at the beginning that Bill helped smooth over.

Bringing In The Money & Winning AOL

Did you know Visa offered $5 million to put its logo on Google’s home page? I didn’t, but it’s a recollection from Google head of web spam fighter Matt Cutts, that’s in the book.

Google didn’t take the cash, but it did develop its own ad platform, AdWords. The book covers the “light bulb” moment of using a system different from the then-Overture, ranking ads not by how much they’ll pay but also with the clickthrough of the ad. Running ads along the side, separated from editorial results, turned out to be an inspiration from entrepreneur Yossi Vardi. AdSense came along to put those ads outside search, onto pages across the web.

The book also covers Google winning the deal to power AOL’s search results, which Sergey Brin describes as “probably the biggest” deal Google ever did. Not biggest in terms of money involved, that is — but rather, apparently, in ensuring that young Google at the time would have a success.

Indeed, how things have changed. Google recently renewed its deal with AOL, news that’s really just a footnote now. The current AOL deal isn’t crucial to Google’s success. AOL, once a giant that helped build Google, now works to convince investors and others that it’s relevant in the face of Google and Facebook.

Generating Anger

In chapter five, the focus shifts to people that upstart Google began to upset. Larry Page decides to scan all the books in the world. It wasn’t part of a master plan to put publishers out of business or infringe copyright. Rather, Page had built a way on his own to scan books quickly, and he basically thought it would be cool to understand all the information in books and make it searchable.

Google didn’t try to consult with publishers much. If they had, Brin reflects, “We might not have done the project.” But by pushing ahead, they set the stage for the still unsettled lawsuit that followed, a mistake the company acknowledges later in the book.

The launch of Gmail didn’t offer an option to delete, because Google thought why bother. There’s so much storage that they didn’t think people would want or need to delete. It also featured ads that, while generated by computer analysis of email, still freaked out some people and privacy advocates. Delete came; ads stayed. More important, Google showed an attitude problem. Said Terry Winograd, a long-time Google advisor and consultant:

Larry and Sergey believe that if you try to get everybody on board, it will prevent things from happening. If you just do it, others will come around to realize they were attached to old ways that were not as good.

It was attitude, that Winograd said:

is a form of arrogance: ‘We know better.’ The idea that somebody at Google could know better than the consumer what’s good for the consumer is not forbidden.

I’d say Google’s getting better at this, but it still crops up. Google will push out interface changes without offering the ability to opt-out (Google Instant is a notable exception) or products like Google Buzz which didn’t get widely field tested, which implies Google thought it knew all it needed to know.

The chapter gets into the launch of Google News, and cites the Associated Press CEO Tom Curley as viewing that move as Google deliberately “taking everyone else’s work.” It also cites former Wall Street Journal publisher L. Gordon Crovitz, who was upset that the Wall Street Journal’s story on the Columbia space shuttle disaster dropped off Google News over time, a sign that Google didn’t understand that the Journal had better content than others, leading to a future of news as a “undifferentiated commodity” that panders to popularity.

The AP eventually got a deal, quieted down, got upset as that deal neared expiration, then quieted again as it was renewed. As for the Wall Street Journal, it was purchased by News Corp in 2007. Some would argue that News Corp panders to popularity through Fox News. Meanwhile, News Corp has threatened to pull its content from Google, arguing that Google visitors aren’t valuable. Indeed, News Corp-owned The Times blocks search engines from getting its content. So Crovitz’s worries are, ironically, coming true not just because of Google but due to his former publication’s parent company.

Chapter seven continues with enemies that Google was making. Eric Schmidt say hostility didn’t begin until Google went public and started making money. Actually, there was some of this before, especially when Google gained notoriety over being nominated for a Big Brother award on February 2003, a year before Google went public. It was a stunt. Anyone could submit a nomination, but it generated attention — something that only would have happened if there was pre-IPO hostility out there.

Also touched on is an incident many may have forgotten, how Google put CNET on its own form of double-secret probation, refusing to speak to the news outlet for a year, after it used Google itself to gather information for a privacy story that included information about Eric Schmidt’s residence. The ban was lifted after three months.

Anger and upset continues in chapter eight. NBC/Universal CEO Jeff Zucker complains “they built YouTube on the back of our content, and wouldn’t pay us,” though as Auletta notes, NBC didn’t complain if viral clips helped boost TV ratings.

Meanwhile, Viacom CEO Philippe Daumann complained of it being “frustrating” to negotiate with Google, which seemed to change its mind after points were seemingly agreed. Viacom eventually sued (and the suit was recently won by Google, though it’s being appealed). Ironically, one of Viacom’s hit shows on its Comedy Central channel is Tosh.0 — which features clips from YouTube that Viacom neither pays Google for, nor the actual clip’s owner for, to my knowledge.

Understanding & Interpreting Google

The book continues with Google’s growth and pain points that it brought to other companies as part of that growth, with lots of interesting perspectives from all the parties. New developments like the launch of Android are addressed, and time is spent on Google’s “adolescent” struggles.

Too many products. Too much complexity. The rise of new threats like Facebook, and the lose of executives to Facebook, especially Sheryl Sandberg, Facebook’s current CEO. Google’s inability to retain her was a jarring wake-up call of how important Facebook was becoming and how Google was no longer the start-up that could as easily attract or retain talent, especially talent looking to win big off a start-up’s IPO.

Further in the book are observations from various media executives who see Google as “naive” (CBS’s Quincy Smith) to a “frenemy” to work with but also to watch, especially as they establish direct relations with your own advertisers (WPP’s CEO Sir Martin Sorrell).

To me, these observations are some of the most valuable parts of the book. If you’re trying to understand how Google has impacted and is viewed by many stakeholders, the book is full of such material. You might not agree with the views (or perhaps you might), but they remain the landscape that Google tries to navigate.

Similarly, for those external to Google and trying to understand the moves it makes, to decipher the master plan they assume it has, the book provides plenty of insight from the people at Google itself.

And yes, a movie is coming. Groundswell Productions acquired the rights to Auletta’s book earlier this year and is now seeking a writer. Now that Aaron Sorkin has time on his hands after writing the Facebook movie, The Social Network, perhaps he’ll turn his attention next to Google.

Is Apple Really “Threatening” Google In Mobile Advertising?

2010-10-10T22:36:00.000-07:00

Earlier this week a Bloomberg/BusinessWeek article appeared under the headline: Apple Threatens Search Giants’ Mobile Ad Shares. It gained a tremendous amount of secondary pickup and discussion for the proposition that Apple had tied Google in mobile advertising revenue.

The article relied on IDC estimates to argue “Apple may be gaining share in the U.S. mobile advertising market this year at the expense of Google and Microsoft.” Here are the IDC US mobile advertising marketshare figures (based on revenue) cited in the article:

Apple: 21%
Google: 21%
JumpTap: 13%
Millennial: 11%
Yahoo: 9%
Microsoft: 7%
Nokia: 2%
Other: 16% (missing from the figures mentioned in the article)

When I saw this it immediately struck me as wrong. IDC has gotten it wrong before. But how could Apple with its very recent entry in mobile advertising (albeit based on the Quattro acquisition) have greater share than a combined Google and AdMob?

Google “owns” the vast majority of mobile search ad revenues in the US — and globally in fact. Eric Schmidt recently said that “mobile will be a larger business than the PC-Web. But it will take a few years.” However he also said that mobile revenues were “immaterial” for Google at the moment. Immaterial at Google could be a $100 million or more however.

Indeed Citi’s Mark Mahaney, a very reasonable and thoughtful financial analyst, previously estimated that Google will see $500 million in global mobile ad revenue (doesn’t include display) by the end of this year. If true, that’s hardly immaterial, considering that all of mobile display advertising in the US is worth less than $1 billion today.

It’s true that Apple CEO Steve Jobs in June said that advertisers had committed $60 million to iAds and estimated (using JP Morgan figures) that Apple would control about 48% of US mobile display advertising in the second half of 2010. JP Morgan estimates that US mobile display in 2010 is going to be worth $250 million. ICP’s MagnaGlobal has put the number at around $400 million, while others have larger numbers. One prominent mobile ad network estimated that US mobile display is closing in on $750 million.

I immediately reached out most of the companies on the list to get their feedback and reactions to the IDC figures. I talked to several people though no one wanted to be quoted. Almost without exception those whom I spoke with faulted the numbers. I was told by one party (in an informal estimate) that the universe of mobile display advertising in the US looks like this as a practical matter:

Google, Apple, Yahoo, Millennial Media (60%)
Publishers (20%)
Other (20%)

I reached out to the IDC analyst mentioned in the article. He did not respond to my questions in email, however. So I’m relying on others who’ve talked to him or are more directly familiar with the IDC estimates.

One question that immediately arose is whether the market share figures above include mobile search revenues. According to second-hand information I obtained they apparently do but don’t include “hybrid” campaigns, those that run both on PCs and mobile devices. But since this describes most of Google’s mobile search advertising it undercounts Google’s mobile ad revenues by a mile — at least.

One reputable source told me that the $60 million that Apple reported was based on upfront commitments and not actual billings. That same source said that at least two major advertisers had canceled their iAd campaigns over frustration with Apple’s tight control and the slow pace of the process. (There’s been a mixed reaction to iAd.) That would mean the $60 million figure will translate into less actual revenue for Apple.

God love ‘em, Apple has done more for mobile consumers and mobile advertising than any other single company. But they’re not the revenue leader. And if the Mahaney figures are anywhere near correct — and they’re search numbers exclusively — then Google has got to be, far and away, the mobile ad revenue leader in the US.

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How To Use Google Instant As A Powerful Link Building X-Ray

2010-10-10T22:35:00.000-07:00

Google instant caused a near freak out within the SEO world, but oddly there has not been a peep about Google instant and link building. Have a look at the below Google search results as of 9/28/2010.

Exact Match Search Term	Results
“google instant and seo”	36,700
“google instant and ppc”	25,800
“google instant kills seo”	2,700
“google instant and link building”	0

What? Instant has been out for less than a month and there’s already nearly 40,000 articles about the impact on SEO, (some of which have been truly excellent), but there hasn’t been a single article about the effect instant might have on link building? Not one? That’s pretty amazing, considering merit based link building remains the single most effective way to assure your site of long term ranking success.

My hunch is people realize the algorithm itself was not affected, so the types of links you need to be pursuing would not be affected, thus the story here is that there is no story. Either that or people are confused and don’t want to go out on a limb with a post or opinion about something they don’t fully understand yet. I can relate. Having written on all things link building for so long, I’ve often been the “first out” with an opinion on various linking related subjects. Like back in 1879 when I said directories were dead, you should have listened. Then again, I was way wrong about paid links, which I said would stop working at any moment. They haven’t yet, but hopefully soon. The pucker factor increases when you are the first to head out onto the limb. But that’s what Danny expected of me when he asked me to write for SEL, so hello limb, here I come…

Nothing And Everything Changed

The final Google search result you get today is the same as before instant. In terms of your existing links and your total link signature and signals produced, nothing changes. It’s just a matter of you having to see all those other URLs showing up for a split second as you go about typing your query, letter by letter.

For example, if you were searching for bee keeping equipment and supplies, the only change you’re going to see is a bunch of URLs passing before your eyes you would not have seen before, on your way to the end result, a result that will be the same as it was going to be.

Hey, wait a minute…Let’s look at that again.

“the only change you’re going to see is a bunch of URLs passing before your eyes you would not have seen before”

Google Instant Helps You See Trusted Source Link Streams

And here’s where Google Instant does change link building. As your query moves from general to specific, i.e., from

bee
to bee keeping
to bee keeping equipment
to bee keeping equipment and supplies…

Google continuously displays a changing set of URLs as it tries to guess what it is you’re looking for. Since Google’s results-on-the-fly-as-you-type are still based on trust and that trust in large part based on links, what you are really seeing is like an X-ray of the trust flow for any given vertical search phrase. This means my example above was chosen for a reason. My technique won’t work for a generic phrase such as low cost prescriptions, but for a phrase like bee keeping equipment and supplies, you are being granted access to an incredibly useful set of URLs passing before you on your way from point A to point B.

Those URLs represent the collection of what Google considers to be trustworthy and valuable with each key stroke along the way. So, as you enter your query, slow down, and as you see URLs related to your search appear, right mouse click and open them in a new tab. Continue typing your query, going from general to specific, and with each change in the instant result, again, right click and new tab them. What you’ll end up with is a Google provided road map of trust for your exact query, from the most general to the most specific. You savvy linkers know what I’m getting at here. For the narrow verticals, there’s your blueprint. There’s your hit list.

Not all will be bona fide targets, but a remarkably high percentage will be useful for some type of linking pursuit, especially for vertical searches like my example above.

As always, this is about recognizing the power of what you are seeing in front of you, and applying it to your link building strategy. Try some test searches. It’s a ranking X-ray and road map all at the same time, if you know what to search for and what to look for, and as always, what to do about it.

Good linking!

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Time To Think Carefully About Which Country Hosts Your URL Shortener

2010-10-10T22:34:00.000-07:00

In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener used might be an issue to consider. A year later, that’s even more so, as a Libyan .ly domain used for an adult content shortener has been closed.

Libyan Registrar Takes Back Domain

Earlier this week, Nic.ly — a domain registrar in Libya that handles Libyans domains — took back the vb.ly domain from its American owners, after it was in use for a year.

Reason? The owners, Ben Metcalfe and noted sex blogger Violet Blue, were told the domain was violated Nic.ly’s terms as it was being used to point at adult content. From Blue’s blog post, citing what Nic.ly told her:

Pornography and adult material aren’t allowed under Libyan Law, therefore we removed the domain, and before doing so we warned you thru our Resellers and gave you a relatively long grace period to rectify your situation. Being that you didn’t receive/ ignored our warnings is your problem not ours

When we have an out cry from within our Community and even from places as remote as Morocco (a sister Muslim and Arab state) asking us how such a ‘scandalous’ domain is allowed to exist under our National extension we are left with no option but to apply the rules. I invite you to conduct a simple search to see if domains such as (what was) yours are allowed to exist under the ccTLD of other Arab and Muslim Countries.

They don’t. Why should Libya be the exception?

Metcalfe also blogged about the situation here.

Nic.ly: It Was A Porn Site, Not A Shortener Service

Nic.ly has also put up its own post on the situation today to suggest that where vb.ly went wrong was being “different” that other shorteners by focusing on adult content:

In reference to the vb.ly incident: the domain’s purpose (proclaimed by its registrants themselves) was to serve as a ‘sex friendly URL shortener’, mainly for adult uses. This means that vb.ly had a policy different than the other URL shorteners, not using filters and encouraging the use of this service for creating links to adult sites and other “NSFW” links, thus placing vb.ly by definition in the porn/adult site category.

This use was deemed as unacceptable by our local internet community, regardless of whether or not the site hosts adult material or redirects traffic to 3rd party sites

No Porn.ly, No Problem?

Effectively, Nic.ly calls vb.ly a porn site. That’s important, because it implies that the biggest shortener using the .ly domain, Bit.ly, won’t have similar problems. Since it (or other domains using .ly) aren’t trying to promote the shortening of adult content, it is seemingly in the “safe” category.

Moreover, looking at Bit.ly’s terms, the service does have rules against “pornographic” or “obscene” content. So technically, if Bit.ly found itself in the same situation as vb.ly, it could point to its terms to say it complies with the spirit of Libyan law and might look to do a better job in filtering (to my understanding, it currently doesn’t try to filter out adult content at all, only malware or similarly harmful links).

Time To Say Goodbye To .Ly Shortening, Hello J.mp

Still, it all leaves me unsettled. What’s to prevent a Libyan registrar down the road from deciding that just pointing at any adult content through your domain, even if that’s not your main purpose, is a violation worthy of pulling your domain?

The reality is that I can’t recommend anyone using the .ly extension any longer. In the case of Bit.ly, they also run the J.mp service. It works just like Bit.ly does, but the domain name is out of the Northern Mariana Islands. I’m going to trust them more than Libya, at this point.

Twitter Clients: Support J.mp & Goo.gl!

That also means I’d like to see Twitter clients ensure they are supporting J.mp as well as Bit.ly. In my Twhirl client from Seesmic, I’ve got no option to use J.mp. The same is true for TweetDeck. Adding in the new Google shortener also makes sense. Goo.gl makes use of the GL domain from Greenland.

Personally, when I had to pick a short, custom domain for Search Engine Land, I went with .com. Even though selnd.com meant I gave up a few characters, I had the security gained from my own name, using the long-standing .com out of the US.

I did ask Bit.ly about these issues, by the way, but the company wouldn’t comment on the record.

For more about URL shorteners, custom domains and more, see these previous articles from me:

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How Google Ruined My Favorite Game Show

2010-10-10T22:33:00.000-07:00

This past Wednesday, with our SMX East conference winding down in New York City, I walked up to ABC studios to watch a couple tapings of Who Wants To Be A Millionare. I also stayed after the tapings to take the audition test, hoping to qualify to be a contestant on the show.

Who wants to be a millionaire? Duh. Me.

Now, watching TV shows being taped can be a very dull experience. There are takes, re-takes, breaks, stops, starts, edits, interruptions, and so forth. (It took more than two hours to tape two 30-minute episodes of Millionaire.) That can make even the most enthusiastic crowd of 200 people restless. So, producers often plan distractions to keep the audience entertained. In our case, comedian Paul Mecurio served as our ~~distraction~~ host — telling jokes, talking to the audience, taking questions and generally trying to keep a sense of pace to the proceedings.

There were several audience questions about the drastic changes to this season’s version of Millionaire. (Pretty much the entire format of the show has changed.) But one person asked why, before the 2009 season, the show dropped the “Phone A Friend” lifeline. This was a way for contestants to call a friend or family member to get help with a tough question.

“Because of Google,” Mecurio said. “Everyone would call their friend and the friend would start Googling to get the answer. The contestant would be like, ‘Hey Joe, aspirin. A-S-P-I-R-I-N.’ We could hear them typing on their keyboard!”

Mecurio went to say that they want the show to have a human touch — that humans should answer the questions, not computers. So that was the end of Phone A Friend.

And now you know.

Oh, if you’re curious, about 100-150 of the audience members stayed for the ridiculously difficult audition test. Only eight people passed. I wasn’t one of them.

I’m blaming Google, too.

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Google Working On Auto Driving Cars

2010-10-10T22:32:00.000-07:00

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Their next step into that realm is making auto driving cars. The Google Blog announced Google has “developed technology for cars that can drive themselves.” Yes, auto-driving cars, like from the movies and high tech TV shows.

Google’s reasoning behind this move is to make the roads safer and reduce accidents. Google said they have been testing this for a while and have already driven 140,000 miles with trained safety drivers who can override the system at any time. Google explained the cars figure out how to drive using video cameras, radar sensors and a laser range finder to “see” other traffic, as well as detailed maps (which we collect using manually driven vehicles) to navigate the road ahead – which is all pulled from Google’s data centers. I won’t get into the possible privacy issues of Google navigating all the cars in the world.

How soon until you or I can get this installed on our cars? Google said, “While this project is very much in the experimental stage, it provides a glimpse of what transportation might look like in the future thanks to advanced computer science. And that future is very exciting.”

The New York Times has pictures and a video, which I will embed below. There is also a diagram of how the cars are modified.

Sunrise, Florida, Reemerges From Google Maps’ Bermuda Triangle

2010-09-24T04:51:00.000-07:00

The city of Sunrise, Florida, is back on the map. On Google Maps. It mysteriously vanished more than a month ago, making it impossible to find anything in Sunrise via a Google search. Some local businesses have reported significant declines in online sales. The city’s mayor, after contacting Google and failing to get a call back, sent a letter to CEO Eric Schmidt last week. National and local media picked up the story this week.

And then yesterday, more than a month after the problem was first reported, Sunrise — and all of its businesses, attractions, and places — finally regained its visibility on Google Maps.

Google has apologized to Sunrise Mayor Mike Ryan “for the frustration and difficulty the mistake has caused.” Local business owners are no doubt relieved that the mistake has been fixed, but at least one wonders how long Sunrise would’ve remained gone without the media exposure and pressure from city officials. She’s promising to make sure Google Maps “stays fixed.”

What Happened To Sunrise?

Technically speaking, Sunrise was still “in” Google Maps — it’s just that you couldn’t find it by searching. For all intents and purposes, the city didn’t exist. If you tried any Sunrise-related query, the city and its local businesses were gone: sunrise fl restaurants … florists sunrise florida … or this one, sunrise florida car dealers.

Rather than show search results for Sunrise businesses, in each case Google was showing results in the Sarasota, Florida, area. Sarasota is on the western side of Florida, about 200 miles northwest of Sunrise. And it wasn’t just a business problem; important civic resources were unfindable. Even a search for sunrise florida hospitals pointed users to Sarasota.

Other cities have also vanished from Google Maps. Earlier this year, Google lost La Jolla, California. It’s also lost Rogers, Minnesota, Wickliffe, Ohio, Woodstock, Virginia, and Imperial Beach, California.

This was the third time Sunrise had gone missing; it happened previously in August and October of 2009. But this time, some Sunrise business owners and officials took matters into their own hands.

Sunrise Speaks Up

Sherry Tannozzini, owner of Flowers from the Rainflorist, was the first to speak up. She reported this latest problem to Google on August 17th and was told eight days later by a Google employee that it would take 1-2 months to fix. That prompted Sherry to write a blog post and to tell Sunrise city officials and media outlets what was going on with Google Maps.

The story was picked up this week by the Associated Press (video), the Sun Sentinel newspaper, the local CBS affiliate (with video), and the local NBC station. The story reportedly aired on NPR, and even the BBC was in touch with the Mayor’s office.

The NBC story reported that city officials were considering legal action against Google, but Sunrise Mayor Mike Ryan first sent a letter to Google CEO Eric Schmidt demanding a quick fix to his city’s disappearance:

The fact that you have “lost” our City is negatively impacting our businesses. Losing a city such as ours also calls into question the efficacy of your company’s search engine. You need to fix this problem immediately and permanently.

Here’s a PDF of the mayor’s letter to Google.

Impact On Sunrise Businesses

Tannozzini told us earlier this week that her shop – which delivers flowers in the Sunrise and Ft. Lauderdale area — was feeling the pain of Sunrise’s disappearance from Google.

Phone sales are down. Web orders are down. General sales from existing customers remain about the same, but new customer sales via phone (who always say, “I’m on your website”) or those that come directly from our website are about 90% down.

Chamber of Commerce officials told local media that they received calls from a couple dozen businesses who were feeling the impact of not being visible on Google.

How Did Sunrise Go Missing?

Google, as you might expect, isn’t sharing specific details about how it lost Sunrise, Florida, or how it lost all those other cities in the past. In a statement to Search Engine Land before the situation was fixed, a Google spokesperson attributed the problem to “inaccuracies” from the various map sources it uses.

Google is committed to providing our users with the richest, most up-to-date maps possible. We’ve built our map from a combination of authoritative sources, ranging from the U.S. Census Bureau to commercial data providers, and have used satellite, aerial and Street View imagery to help complete the map. Overall, this provides a very comprehensive map of the U.S., but we recognize that there may be occasional inaccuracies that could arise from any of those sources. We encourage users to let us know when something is incorrect by using our “Report a Problem” button, found at the bottom right corner of the map.

It was just about a year ago that Google dropped TeleAtlas map data and started using those other sources for Google Maps. And yes, each of the cases of missing cities that are mentioned earlier in this article happened after Google changed its map data source.

Google didn’t specifically answer our requests to learn how a city can disappear from Google Maps and why it takes a month or two to fix. The company did, as mentioned above, apologize already to Sunrise Mayor Mike Ryan for the city’s troubles. Ryan didn’t reply to our e-mails asking for reaction to Sunrise’s reemergence on Google Maps, but we’ll update this article if we hear from him.

Sherry Tannozzini, the Sunrise florist that first reported the problem, told us that she’s “elated” about the problem being fixed, but she’s also frustrated with what she says it took to get Google to take action.

“[It's] shocking that it took less than 12 hours after the AP wire story broke that it was resolved, especially since we have tried to reach someone [at Google] since mid-August who would listen and do something other than the ‘canned’ response. I am going to diligently follow this and see that it stays ‘fixed,’ now that I know how to get the attention of Google.”

A Google spokesperson says there’s no correlation between the media exposure and when the problem was resolved: “I can assure you that our product team was already aware of the technical error and working on a resolution prior to the AP and other media stories.”

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Microsoft Launches A New Loyalty Program: Bing Rewards

2010-09-24T04:45:00.000-07:00

Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time’s the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It’s a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations.

People must first install the Bing Bar toolbar, have a Windows Live ID, be on a Windows machine and use Internet Explorer. No Chrome or Firefox, no Macs.

ou get 250 credits for signing up and accrue additional credits by taking desired actions or conducting searches. According to the program’s FAQs:

You can take advantage of offers to earn credits. Offers may include earning credits for conducting searches on Bing, setting your browser search defaults to Bing, or trying out new Bing features.

I asked how much a “search was worth” or how many searches it took to get a single credit. Here’s what I was told:

Until October 2, you can earn one credit for every five Bing searches, and up to eight credits per day.

According to that schedule It would take just under a year to qualify for a Scrabble game (8 credits per day X 358 days = 2866 credits).

I spoke to Stefan Weitz about the new program and raised the existence of the two prior programs and their closure. I also asked about the target audience for Bing Rewards and what the larger program objectives were.

Weitz told me that the program is mainly seeking to get casual Bing users more engaged and “have a conversation” with them about Bing features and capabilities. The Bing Bar will push suggestions, messages and Bing features to them in an “unobtrusive way,” according to Weitz.

Of course Microsoft would love to gain new users through Bing Rewards. However Weitz is mindful of the challenges and realistic about the ability of a loyalty program to break the Google habit. He distinguished the prior search loyalty programs and said that the Microsoft team that developed Bing Rewards looked carefully at successful programs in different industries and used them as models for Bing Rewards.

Expect many snarky blog headlines such as “Bing Bribes Users to Switch.” But “regular folks” will probably be inclined to give it a try.

I think for existing Bing users this is a “no brainer.” And it could well get more causal users to search with Bing more frequently. I for example was all set to install the Bing bar; but right now I’m writing this on a Mac with a Firefox browser. Alas.

Here’s Microsoft’s post and discussion of the new program.

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Google Wins YouTube Copyright Case In Spain

2010-09-24T04:43:00.000-07:00

Google says that it’s won a copyright infringement case in Spain over the uploading of copyrighted videos by YouTube users.

Telecinco, a Spanish broadcast TV channel, had argued that YouTube is responsible when its users upload videos that infringed on the channel’s copyrights. According to Google’s blog post about the legal decision:

The court rejected Telecinco’s claim, noting that YouTube offers content owners tools to remove copyright infringing content and this means that it is the responsibility of the copyright owner – not YouTube – to identify and tell YouTube when infringing content is on its website. This decision reaffirms European law which recognizes that content owners (not service providers like YouTube) are in the best position to know whether a specific work is authorised to be on an Internet hosting service and states that websites like YouTube have a responsibility to take down unauthorised material only when they are notified by the owner.

Despite those European laws, a German court recently found YouTube liable in a case involving users who uploaded copyrighted music videos. Google has said it will appeal that verdict.

Google Instant. It will change SEO and paid search advertising. Find out how at SMX East.

What Traits Make A Person Best Suited For In-House SEM Roles?

2010-08-26T21:29:00.000-07:00

Just when I thought I was in-house, I pulled myself out. After five years working continuously and exclusively as an in-house SEO, I have decided to cast my lot with the hoards of independent consultants and contractors out there. This decision has caused me to reflect on the relative benefits and drawbacks of life as an in-house search marketing professional.

Many pieces have been written on the relative merits of in-house versus contracted SEO support – indeed, entire conference sessions have been dedicated to the subject. These discussions, however, have tended to focus on what is best for the company, rather than an individual considering one route over another.

There is much I have found immensely rewarding about working in-house, as well as days where a trip to the bar could not possibly come soon enough. For what it is worth, here is my take on some different aspects of in-house SEO life, and what sort of individuals might find themselves best suited to the job.

Industry specialization

Working in-house provides you with the opportunity to learn SEO as it relates to one industry really, really well. Being immersed in a specific industry is not necessarily as limiting as it may seem, as sectors that typically employ in-house SEO teams – such as news organizations and multi-channel e-commerce sites – provide a highly diversified work experience.

Working independently, of course, you at least have the potential to work in a variety of industries without having to regularly change jobs. This provides opportunities to acquire real-life experience across industry verticals, each with its own SEO challenges and opportunities.

For those that really need to get excited about a particular product or service to get on board and give it their best, then in-house search marketing is the obvious choice. The flip side is that one’s evangelical zeal may be tempered by a lack of enthusiasm for the site’s offerings, or by the existence of a clearly superior competitor for whom you would rather be working.

Search marketing specialization

For smaller companies, either an in-house SEO or an external contractor may find themselves personally tackling everything having to do with search, including PPC, organic search engine optimization and – not unusually – social media. In larger corporate environments, this changes; certainly for organizations with an in-house SEO team, different team members will be focused on different tasks.

Larger organizations without an in-house team may engage an agency that, in turn, provides specialists from their own pool – but it unlikely that any large company that is serious about improving their search performance will contract an individual to run their entire search program.

Working in-house has given me the opportunity to focus on what I love – organic SEO. Specializing in a particular realm of SEM is not impossible as an independent, but it may take longer to gain the track record and credibility that will allow you to acquire clients.

Management demands

Whether or not the management of people is a part of your brief as an in-house SEO, and how much time that management consumes again depends on whether or not a company’s size warrants an SEO team and, if so, the size of that team. The bigger your team, the more arduous your management responsibilities will be, and you may find the time you are able to spend working on SEO seriously reduced by such things as arranging vacation schedules or conducting staff reviews.

Aside from team management, there are things like budgeting and the creation of presentations that are required of either an in-house SEO or a consultant, though the amount of time and effort you need to expend will still probably be greater in an in-house role. Oh, and if you like meetings (anyone?) go in-house. Yes, you still have client meetings as a contractor, but you will leave fewer of them grumbling to yourself about how that particular waste of an hour or two would have been better spent attending to your endless task list.

Office life

Many of the differences here are obvious. If your ideal workday entails listening to Metallica in your pajamas, then clearly you are not going to want to sacrifice that for an office job.

Less obvious, perhaps, is how much you a much you actually like engaging with people, and how effective you are in winning them over to your point of view (or at least getting them to do something for you in the interest of SEO.) I consider effective interpersonal communication to be a core competency of an in-house SEO. If you lack powers of persuasion, you will find yourself very quickly frustrated by your inability to propel initiatives forward.

While the challenge of achieving buy-in is not mutually exclusive to an in-house role, it is exacerbated by the expectations of your position, particularly if you hold a senior title. When you conduct an external SEO audit for a company that may be the end of it; as an in-house SEO champion, you have to figure out ways of implementing that audit’s recommendations.

Corporate strategy

In-house search marketers are almost always more embroiled in strategy. I am not talking about strategic versus tactical SEO, but about global corporate strategy. In-house, you may play a bigger role in guiding the company’s direction, particularly if search traffic is a major contributing factor (or a potential major factor) to a company’s bottom line.

This can go either way: immensely rewarding, if you’ve got good ideas and the company is willing to entertain them; unspeakably frustrating if you are sidelined, and forced to sit helplessly by as opportunities are missed and – most grating of all – watching competitive advantages disappear as rivals move forward with the very initiatives you have been pushing.

Put another way, as an in-house SEO, you have more of a vested interest in the ultimate success or failure of a company (and unequivocally so if you manage search for a start-up.) For companies with a clear vision and a great management team, this affords you the opportunity to contribute to the company’s success; for poorly led organizations without a sensible roadmap, you may well find you are spending a great deal of time simply trying to get the company on track. In conjunction with the already arduous day-to-day demands of your position, this further broadening of your responsibilities can lead to burnout.

Show me the money

A plurality of independent contractors I have talked to who have previously been in-house claim they now make more on the their own, working the same or fewer hours. Needless to say, there are a lot of factors to be taken into consideration when comparing income levels. A contractor incurs costs that are either not relevant to an-house SEO or are covered by the employer, including the material costs and time spent promoting your business. A full-time in-house position may also provide benefits that are an out-of-pocket expense for an independent.

Ultimately, whether you will make more as a contractor or in-house SEO depends on your ability to actually get clients. Certainly for those who cherish a regular paycheck the appeal of an in-house job is self-evident. Furthermore, I believe that a talented SEO working for an established and solvent company has pretty good job security, as there continues to be a paucity of experienced SEOs available that want to work in-house.

In regard to that last point, a closing thought for in-house employers. There is definitely a perception among many SEO professionals that the grass is greener as an independent. So when you have an SEO on board that is doing a great job, show you appreciate them. Pay them well. Send them to conferences. Listen with genuine interest to what they say, with the understanding that your SEO necessarily knows a lot about all sorts of units and processes in your company. You just might retain them.

This is not to say I have felt unappreciated in any of my in-house SEO roles, and I will especially miss the opportunities I have to work alongside up-and-coming talent (I have always had extraordinary luck with my team members.) But I am also looking forward to new search challenges, the opportunity to work on a variety of websites, and the chance to spend the better part of my day actually working on SEO.

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PPC Academy 8 Crucial AdWords Reports For Measuring Success

2010-08-26T21:28:00.000-07:00

Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it’s important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, rotating in new ad copy, etc. Needless to say, it’s important to be very familiar with the reporting options that are available.

Last week, in Step-By-Step: Your First Keyword Report, you learned how to pull your first PPC report at the keyword level. The process for creating that report in Google AdWords is fairly similar to the method you will use to pull other reports. For example, you will choose your date range, the types of data you want to see, and select campaigns and ad groups for reporting. In addition you can set filters and even schedule these reports to run automatically. One of the best practices that I think is important to try to institute into your process early on is to not pull everything in a report. Try to narrow down exactly what you’re looking for and not bring in useless rows and columns that can clutter things up. You can always go back and add to reports later.

This week, we’ll go through the other available AdWords reports, and I’ll share a few tips on how you can start to analyze the performance of your accounts.

Ad performance. This self-evident report allows you to view performance data for each of your ads. Be careful how you view your ad data because it might be very dependent on the keywords that triggered the impressions more than that ads themselves. Of course the ads are vital to the performance, but if you’re going to look at the ad level, try viewing it all at the ad group level first. If you set up your campaigns with very tightly themed ad groups (as I recommended), this data will make more sense. Try to look for common themes that either spike or drop performance such as using pricing or strong calls to action in the ad text. This may help you come up with some winning directions to take your next creative build.

URL performance. This report allows you to view performance data for each of your Destination URLs. Obviously, if you’re using one or just a handful of landing page URLs, this report might not be very helpful for you. But, if you have many URLs, especially ones that follow a certain hierarchy of your site, it may be useful to see which combinations of keywords, ads and web pages are bringing in the highest return. For example, are you selling more items by sending traffic directly to the product pages, the category pages or the sub-category pages? What about lead generation? Are more people filling out your lead form if they’re sent to a specific info page or to the home page?

Ad group performance. This report allows you to view ad group performance data for one or more of your campaigns. If you do have tightly themed ad groups, it might be easier to manage your keywords at the group level than at the keyword level. Sure, you can go in every now and then and adjust your keywords, but it may be easier in the day-to-day grind to optimize 100 ad groups vs. 10,000 keywords.

Campaign performance. This report allows you to view performance data for your campaigns. Because the campaign level data is easy to see from a single screen in the interface, you would probably only need to pull this report for historical purposes. For example, you can set the date range to go back several years and then choose the unit of time in months. This way you could get a good month-over-month look at how your account has been performing.

Account performance. This report allows you to view performance data for your entire account. As with the campaign performance report, you probably only need to pull this report when you want to focus on comparing units of time against each other.

Demographic performance. This report allows you to view performance data for sites by demographic. Demographic information (male/female, age, etc) is not available for your search campaigns. You should know that Google offers more than just advertising on search engine results page. Their ad network, the Google Content Network, is one of the largest (if not the largest) ad networks in the world and allows advertisers to put ads on various sites around the internet. I’ll discuss the Google Content Network (and placement targeted campaigns) in future posts of this column.

Geographic performance. This report allows you to view performance data by geographic origin. The geographic performance report shows you approximately where your visitors are coming from, based on their IP addresses or any locations included in their search queries. Use the report to reach your marketing objectives by reviewing the data as free market research and as a basis for optimizing a national campaign by region. For example, if you find that users from the east coast are converting higher than those on the west coast, you may want to change your campaign settings to just target those higher converting areas. As well, you may find some great intelligence to share with your advertiser about which parts of the country (or world) are searching for product or brand terms. This may be a good indicator for which regions could use more offline marketing efforts.

Search query performance. This report allows you to view performance data for search queries which triggered your ad and received clicks. This report is one of the new(er) reports from Google and is a great source of data from your campaign. Remember, the keyword which gets credit for an impression, click or conversion may not be the exact keyword or phrase that triggered the actual ad. Does that make sense?

Remember how broad match works to cast a wide net for you? So, if you see that an impression was recorded for the term cake, the actual query may have been pineapple upsidedown cake or even cake walk. Because cake appeared in the query string, your ad was triggered. The more general the term, the more often you’ll find various iterations and versions that can trigger it to show an ad. By looking through the search query performance report, you’ll be able to uncover keywords that are triggering ads but you may not have in your account. It’s better to add these keywords (or make them negative keywords) so that you can have better control over their spend and optimization.

That’s it. There are some good reports here for you to check out. Once your account has accrued a good data set (maybe two or three weeks worth), try running some of these reports to see what you can find. It’s good to get used to start seeing the data now so that you’re more familiar with it later.

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Using Citations To Optimize Google Maps Ranking

2010-08-26T21:26:00.000-07:00

One of the most important factors in one’s ranking on Google is your volume of citations (i.e. mentions of your business name and address, not just links to your site.) The challenge lies not in obtaining hundreds of citations from any site, but by getting the right citations from the right places. That is, the sites that Google values for your type of business.

A good way to determine which citations one needs is by researching the competition and using their citations as a guide – much as one would do with link building for site ranking improvements. The process seems relatively straightforward.

However, there is a considerable discrepancy between the Place Page results one sees for a business versus the results of a standard Google search. This information can lead business owners astray when they are looking to increase their citations.

Let’s take an example. If I’m an orthopedic surgeon in San Jose, I may consider Dr. Leo Semkiw a competitor that I’d like to emulate. Because I want to match his citations,

His Place Page shows 30 results, but if you check the links, many of them have nothing to do with Dr. Leo Semkiw – including the last three of the results on the first page. For example, the fifth link brings us to an injury report of some man named Vinny, with no mention of Dr. Semkiw.

Now if I do a Google search for him, I find many more relevant results:

The first thing that strikes me is that his Merchant Circle and Yahoo listings (among others) come up first on the Google search results, and don’t appear at all on his Place Page results.

Given that Google is usually very good at analyzing the content of web pages, why didn’t Google include these relevant results in the Place Page? Google lists Yahoo Local and Merchant Circle in other Place Pages, so what could be the reason for this? You could argue that Google strives to put only the most high quality results on the Place Page, but that doesn’t account for the low quality results on Dr. Leo Semkiw’s Place Page.

So how should business owners go about determining which citations they need? Clearly Yahoo Local and Merchant Circle are sites worth getting listed on, but if you do, will Google give you credit for those citations? Some citation tools use Google search results while other local analytic services use the citations from the Place Page. Curious to hear your thoughts…

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Miss “Old” Google News? Another Option Helps Bring It Back

2010-08-26T21:22:00.000-07:00

I noticed this morning that Google News has added a toggle for the right side column on the home page, allowing it to have a “two column” format that the old version of Google News had. It’s the second change now that allows people to make Google News like the old version, something many people have wanted.

If you haven’t been following, Google News launched a major redesign in late-June of this year. Many of the dedicated Google News users complained and Google added options to set a desired column view about a month ago.

That wasn’t good enough, the complaints continued. Today, Google quietly added a toggle to the news home page to totally remove the right side column (featuring Recent, Spotlight, Fast Flip, etc,).

When you click the right arrow, the content shifts right and the right column goes away:

Fred from Google gave some users a heads up of this change in the Google News forum. The Google News Blog currently does not have any mention of this change.

freelance seo

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Link Building for Local SEO and Winning in Local Search Results 101

2010-08-17T21:24:00.000-07:00

Link building is offsite SEO. What link building does is get votes or endorsements for your website. I like to think of link building in terms of running for office. You need to get more votes than your competitors to win the race. When it comes to SEO it is not just the quantity of votes, but more importantly the quality. Luckily for you it does not take a lot of links or a major endorsement to win in the local search results.

There are many options on where to get links for a local business. Some ways to get votes for your site include:

Write Some Articles
Submit to Directories
Put Out a Press Release
Get Some Social Bookmarks from Friends

There are endless places to get links, votes, or endorsements. The main thing to remember is quality counts! Think of links as the arteries of search engines and their job is to pump votes to your site. When it comes to link building there are many options but some general rules are:

Stay On Topic
Avoid Bad Neighborhoods
Quality Is All That Matters

Staying on topic almost always keeps you in the right neighborhood. Think of it this way; who would you trust more giving you advice on your high blood pressure? Your electrician or your doctor? I would hope that you choose the doctor! Well, the search engines like to use authority sites in your category to get endorsements from to reinforce your expertise!

Bad neighborhoods are places where spammers and really bad websites get links. If you associate your site to that neighborhood, the presumption is usually that you are in the same business too. The analogy would be that of a parent who thinks their child is an angel, even when all of their kids' friends are hoodlums. Guess what, the parents are probable wrong! Good websites are always associated with other good websites!

Quality sites are the most important factor. If you want the most powerful links, quality matters! It's like getting an endorsement from a President of the United States! So as a local business where can you get a high quality link from? Your local chamber of commerce is your best bet! Why? Government sites can't be bought and that means you are trusted by association!

My name is David Zielinski and I am a SEO professional. If you would like learn more about my local SEO packages then visit http://www.GreatSEOPackages.Com.

6 Ways to Gain High Page Rank Links

2010-08-17T21:22:00.000-07:00

Everyone knows that links are the currency of a good website. Google practically falls over itself giving higher Page Rank to a site that has a lot of solid back links. But, you can't just go out and get random links to your site. You need to pinpoint ones that will provide the most value.

And that value comes most noticeably through high Page Rank. Sites with Page Rank of 4 or higher are considered prime back links - providing significantly more value in their anchor text than any site with a PR of 1-3. Even a site with a Page Rank of 2 can be worth multiple non-ranked sites.

But, getting those high Page Rank links can often be easier said than done. So, here are 7 tips to help master the link generating success stories you hear so often from the gurus.

1. Targeting High PR Pages - While it is easy to find high PR websites, you also need to target the specific pages on those websites that have the highest Page Rank. One of my favourite tools for this is SEOquake, which will narrow down the pages by Page Rank.

SEO Quake integrates with your search engine results to show you the Page Rank of individual pages. It is also successful when researching competitor websites.

2. Finding Follow and No-Follow Links - You'll need a toolbar like the one provided by Affilorama for this, but it is highly recommended. When you've found a site with high PR pages that match your needs, check with the Affilorama tool to see if the pages are follow or not.

If a page is no-follow, it doesn't mean it is useless in terms of back linking, but as far as a high Page Rank link, it may be severely watered down. Aim for "follow" pages with high PR.

3. Guest Blogging - If you can get a major blog in your niche to post one of your blog posts as an exclusive guest post, you'll be able to generate quite a bit of additional interest in your site. This requires time and trust building with the blogger.

If the site you target has high page rank to start with, don't forget that you'll need to generate Page Rank for your particular post. Do this by generating secondary back links to that guest post, and by writing valuable, link-bait content.

4. Directories - Major directories like DMOZ and Yahoo! are incredibly valuable as backlinks. A DMOZ back link is one of the fundamental PR links for any budding website. Submit early though. It takes weeks for approval.

5. Forum Searches - With SEO Quake installed, do a quick search through Google for specific keywords, along with Forum. For example. If you are in the dog training niche, search for "dog training forum".

From there, click on "Advanced Search" and choose to look in a specific domain name for a single word, such as "reply" or "replies". This will show you which forum posts allow replies. Now, in Google you will see a series of data below each result with Page Rank.

Look for the highest and post your reply, with signature box, there. Make sure your replies are actually helpful, lest they be marked as spam.

6. Commenting on Blogs - Simple blog commenting can have a big impact on your site as many trackbacks and comment links will point back to your site. If you have a blog, you can also talk about popular blogs. Sometimes, they will mention your comments when they find the trackback from your site.

Again, make sure you find blog posts, using the procedure I outlined in Number 5, to find posts on a blog that have particularly high Page Rank and that allow posts. Also check to see if the links in the comments section are follow or no-follow.

As you can see, there are plenty of solid ways to leverage your expertise into big time traffic through one way High PR links. But, it takes work. It won't happen overnight, and you can't just buy it.

If you're up for investing the time and energy into it though, you can bet your site will take off in no time with all that fresh new traffic and SEO boosting link juice.

Writer

Swingly: New Search Engine Reveals Just The Facts

2010-08-17T21:17:00.000-07:00

he days of search engines merely being a middle man are over. Search isn’t about sending users to the right web page, it’s about getting them the information they want as soon as possible — sometimes it’s a web page, but it might also be a sports score, movie showtimes, election information, or some other piece of information. The latter — factual pieces of information — is where Swingly comes in.

The site, which has been tested by a couple hundred beta users so far, is now going into its public beta phase and invites are being shared more liberally. (In fact, we have some to give away at the end of this article.)

It’s an answer engine, but not like Yahoo Answers, which too often is an opinion engine and more like a message board or forum. Swingly is a fact engine, but with a different slant than Wolfram|Alpha. There’s also a bit of Wikipedia in the mix here, but with Swingly you can avoid reading those sometimes ultra-long articles to find that one fact you need. Swingly is machine-based and uses semantic text extraction to build its question-and-answer pairs, so it’s different from ChaCha’s human-powered service.

If anything, Swingly is probably closest to what Ask.com was and wants to be again — an enormous repository of searchable questions and answers. Last month, Ask.com said that it has 500 million Q&A “pairs;” in a call last week, Swingly CEO Andy Hickl told me that he has more than 100 billion pairs indexed from across the web.

“We want to demonstrate that there’s a role for machines in social Q&A,” Hickl says. “The answers are out there. We want to index them.”

How Swingly Works

Swingly has been crawling the web, adding semantic information to the text it finds to piece together facts and the questions those facts answer. (It’s been crawling the competition, too, as some of the screenshots below show.) It performs well, Hickl says, when you approach Swingly like a buddy. “We do best when you ask well-formed, natural language questions, like you’d ask a friend. You wouldn’t talk to a friend with a bunch of keywords.”

For some questions, Swingly not only provides a list of matching answers/facts, but also fills the right-side column with additional information about the subject of your search. For other questions, Swingly is showing ads in the right from Google’s AdSense program. Hickl says Swingly may also monetize with paid answers to complement the organic results from its database.

While Swingly is heavily machine-driven, there are human elements at play, too. Users can provide feedback via a few small links next to each search result:

Edit – users can submit additional questions that are answered by the facts Swingly displays
Like – lets users indicate good answers
Report – lets users flag answers

(If Swingly grows too quickly, the amount of user-generated feedback/content could become a problem. Hickl says the site currently has only 2.5 full-time employees.)

Swingly’s Strengths & Weaknesses

Swingly performs best when you search for facts — like Who, What, and When. It seems to do okay with some Where questions, but not with others. (More on that below.) You wouldn’t ask Swingly for opinion-based questions, like “What’s the best steakhouse in Seattle?” But, a question like “What was the first video on MTV?” is right up Swingly’s alley.

You also shouldn’t expect Swingly to answer “Why” questions — these require an interpretation of the facts. A question similar to the above, “Why are The Buggles important in music history?” doesn’t have any results.

Swingly does well with specific date-related questions, like “When did Safeco Field open?” This is a great answer, exactly what you’d be looking for:

Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now

2010-08-17T21:15:00.000-07:00

The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer.

Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America:

This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Yahoo! Search, to ultimately put your ads in front of more potential customers. You’ll want to make sure that you’re prepared for this change, so be sure to check out these tips and stay tuned to the Yahoo! Search blog for confirmation of when the organic search transition is complete.

A “powered by Bing” message at the bottom of results will indicate that these results are live.

Yahoo also said that limited testing of paid account transitions has begun. There will be a “transition” portal with “simple step-by-step [instructions for] creating a Microsoft Advertising adCenter account and importing your campaigns, or linking an existing adCenter account you may already have.”

Search Monkey will continue on but with substantial changes:

All of the existing enhanced result templates will continue to be generated from websites’ page markup and structured data feeds, and Yahoo! will continue to show this structured data on the Yahoo! Search results page, along with Microsoft’s organic listings. Over time, some of this structured data processing will be supported natively by the Microsoft platform. Webmasters will continue to have the ability to affect the presentation of a search result through page markup on their site (microformats and RDFa).

As we look to the future of Yahoo! Search, we are focusing on new search-related offerings we believe will provide additional value for publishers and partners. In order to align our resources on strategic priorities, we have decided to close the SearchMonkey developer tool, gallery, and app preferences on October 1, 2010. As a result, third party custom result apps, infobar apps, and data services will no longer appear on Yahoo!’s search results. For developers who wish to retain their code, please export it using your favorite copy/paste tool before then.

Site Explorer will continue to be used by Yahoo until 2012 when the organic transition is complete:

[Y]ou should continue to provide your site information to Yahoo! using Site Explorer, because in many parts of the world search results will continue to be powered by Yahoo!’s systems until the full transition is complete for all markets by early 2012. This will help to ensure that you continue to get high quality traffic from searches originating on Yahoo! and our partner sites, even in markets that are not yet transitioned to Microsoft’s systems. We will share site information that you provide on Site Explorer with Microsoft during this transition period, to ensure that you get high quality traffic from search results that are powered by Bing also.

However Yahoo also recommends becoming familiar with the Bing Webmaster Center tool in the interim.

Proper Link Building Strategies For The Better Ranking

2010-07-30T22:23:00.002-07:00

For the Search Engine Optimization of any web-site the link building for the site plays a vital role. The fact is that the Link building consists of a major part of SEO solution that helps in providing high search engine page rating & improve the visibility of the net site to the search engines & to their users. Thereby the link building for SEO forms the backbone of SEO operations that is the most helpful thing in bringing quality volume of web traffic to a web-site. Thus the link building plays a major role in enhancing the popularity of a web-site. In this respect it is always a wiser option to seek the help of some professional web developer who can guide you best to get the facility of quality web page & business centric write-ups backed by quality back links. In fact for the soother progress of your web-site it is essential to get your web-site have a professional look & be more user friendly. It is a fact that a user friendly web-site has more chances of getting higher value in search engine result page rating.

One can only get the best benefits of link building when there is quality volume of genuine & information rich back links which are useful to the clients. Other than that it is also needful to note that the links contain the keywords of your site. On the other hand it is much important to get relevant links. The relevancy is a vital factor for link building. This is important because in the event you link with sites that are not in the least relevant to your site therefore there is lesser chance of getting any profit from that kind of link building. Besides that before you start your link building method it is important to have a proper study of the search engine algorithms for the better benefit of your web-site.

For the best leads to your link building method & for the whole of SEO it is always helpful in the event you get some experienced Search Engine Optimization company. The fact is that as these companies posses better experience & knows the field better than any newcomer therefore it is clear that you can get the best leads to Search Engine Optimization of your company. But the choice of the SEO firm ought to be made carefully for the reason that in the event you are making the wrong choice it is your web-site & your business that is going to be the sufferer which cannot be desirable anyway. Therefore the choice ought to always be made carefully. In this matter the best choice is always of getting the help of some experienced SEO company with a reputed background.

But in this respect it ought to even be kept in mind that though link building may be regarded as the heart of SEO but still every other aspect of the proper Search Engine Optimization of a web-site ought to even be equal attention. In fact the point is that if there is any loose ends the whole of your hard work in link building may go in vain. Therefore it is essential to have proper attention in each & every aspect of the proper Search Engine Optimization of a web-site for their own lovely.

Freelance SEO Delhi, SEO in Delhi

Black Hat SEO Link Building

2010-07-30T22:23:00.001-07:00

There are some things that are unethical & not allowed when building links. This is important to keep in mind when finding link building services for your company's web-site.

Lots of individuals who are doing web-site building & link building wonder why they ought to make use of link building services. Well, here’s a reason that you can’t pass up. There is a thing called black hat SEO & you require to do your research on who you hire when you go to look at hiring link building services. In the event you aren’t familiar with black hat link building let us help you understand the idea. What this is are those things that make up unethical in link building. They can include: not following search engine rules, misrepresents content both in a visual & non visual manner, & more. Every time a user deals with a site that has used black hat SEO link building, they have a disagreeable manner.

For you as an online site owner, this can be bad as if this is used by link building services, they don’t stand for it. They have been known to actually go about & delete sites or close them due to not following the rules & such. So, what are a number of the things you don’t require from a link building company? One of the things would be key word stuffing. The content ought to naturally flow. It shouldn’t look like they are trying to make use of a specific keyword over & over again. Nor would you like to hide your keywords. There is occasions when they will make keywords one color & put the background as that color. This will then attract a thing called search engine spiders. The last thing that they have been known to do & you require to make positive that they don’t do is called doorway passages where it leads you to a blank page.

All of these have been done before & by some link building services. You require to treat them as you would any other company by getting references & seeing what other people must say about the services they offer. This way you aren’t at any risk of your site being closed down due to illegal practices that are done by these services. Lots of are not willing to do use these services because of this, but you will always have some that are on the bad side. However, they know from experience that there is lots of link building services out there that are on the lovely side & can get you the traffic that you require.

You will find that lots of of the things that black hat SEO makes use of were at four times practical. They were used on a regular basis & people didn’t think anything of it. However, most directories & engines no longer will abide these unethical techniques. They are illegal & you will seldom see a reputable link building company using such methods. So, one can’t emphasize the reasons why you require to look before you pick when it comes to these link building services. When you do this, you will no longer have any issues & might see the traffic that you require to see as well as see sales increase.

Freelance SEO Experts, SEO Services Delhi

A Simple yet Striking Garden Landscaping Structure

2010-07-30T22:22:00.000-07:00

A pergola is a kind of gazebo consisting of an open structure made up of main posts or pillars joint at the top with cross beams & joists so as to offer a hold for climbing vines, providing shade & coolness. It can be built free standing on the lawn or attached to the house, over a patio, a deck or walkways or as a link between pavilions.

Pergola is an Italian term coming from the Latin Pergula, meaning projecting eave.

Originally the preserve of rich individuals who liked to have a cascade of cooling foliage & grapes growing in their gardens, today an outdoor pergola is becoming an ever increasing popular piece or garden landscaping structure that adds coziness to the whole scenario & offers a focus for social & relatives life, & a valuable asset for any property. A comparatively simple structure to build, a pergola can have a dramatic visual impact in a garden or over a patio, transforming the look & feel of a house & increasing its value.

Technically, a pergola consists of a set of main posts joined at the top by main beams on which the joists or rails are assembled. The most common shape for a pergola is square or rectangular, but circular or triangular shapes are also used, depending on the intended location. The structure itself is beautiful , but it is not complete without hanging flower baskets or climbing vines like Bougainvillea, Morning Glory, English Ivy or plenty of others.

Pergolas can be built in artificial materials like aluminium or vinyl, or more historicallyin the past wood. Wood is by far the most appealing of materials, as it naturally blends in with the vegetation, adding a touch of warmth & coziness that maintenance free materials do not have. Only top hard woods such as Cedar, Western Red Cedar & red woods in general are recommended for this type of outdoor structure, as they offer unparalleled toughness & resistance to UVA, rain, decay, fungi & wood boring insects.

Their natural beauty & durability can be even increased with the application of a resin based stain, often outliving their builder to the next generations. Pergolas, while more available today than before, are still an pricey piece of garden structure to buy though. Prepared made kits can cost several $thousands &, though worth every cent, they may turn off someone without deep pockets.

Being simple structures to design & build, the idea of doing one yourself is not a far fetched one. Designs do exist to provide measures, shapes & a blueprint for a successful do-it-yourself project. Over all, a self made pergola can be built in a long week finish with the help of a mate & few tools. The one & only sensible check before embarking in this project is to make sure that there is not underground electric cables or gas & water mains in the intended location. Before you dig up for the pergola post foundations, call your local council for an all clear.

Pergolas can be built in a few styles to fit your property, from rugged & rustic to minimalist & modern, but in the event you plan to build one yourself & do not have carpentry experience, do select a simple square or rectangular design. It will greatly enhance your property anyway, providing you with an ideal stepping stone for a woodworking career. They can be also complemented with partition & trellises to provide additional privacy, while a set of chairs or sofas, a table or a hammock are must have accessories for their full usability.

In the hot summer days, an outdoor pergola can increase the appeal of a house, inviting relatives & friends to socialize al fresco & helping sooth the stress of modern living.

Freelance SEO India, SEO Services in Delhi

Paul Reed Smith Electric Guitars

2010-07-30T22:21:00.000-07:00

Here are a couple of guitar corporations which might be well-known for their quality & their record of celebrity guitarists. PRS Guitars are one such business. Paul Reed Smith, owner & crafter of PRS Guitars, done his first guitar when they was a scholar at St. Marys Faculty in Maryland. They continued to construct guitars following school & after they done one, they would carryover it to concert events & persuade the musicians to check them out & give him feedback.

Paul Reed Smith finally encountered Carlos Santana. The top result of this meeting was that Santana ended up demoing out his electric guitars. (They tried six total.) Santana was blown away, & this ultimately altered the direction of Paul Reed Smith's existence. Santana put Paul Reed Smith in contact with a man named Ted McCarty, who finally became his teacher.
Ted McCarty is a veteran of the electrical guitar production. They was the president of Gibson Guitars for a few years & they invented the Gibson ES-335, Flying V, & the Gibson Explorer guitars. Like Santana, McCarty also knew that Paul reed smith had talent & took him under his arm. The six collaborated & created a collection of guitars together. These guitars have become added in the PRS Guitars line.

Perhaps it was because of McCarty's alliance with Paul Reed Smith that in the finish resulted in the trouble. But, Gibson sued PRS Guitars over their Singlecut electric guitars, which they assterted were significantly like the Gibson Guitars Les Paul design. Ultimately Gibson Guitars lost the case, however PRS guitars could not make the electrical guitars in the work of the courtroom case proceeding. But the case was decided in Smith & McCarty's PRS guitars favor.

PRS Guitars have a list of present stock models & private stock of PRS guitars which are all included on their official net site. There is the Singlecut PRS guitars that have been historicallyin the past discussed, the PRS guitar SE Series which is a inferior model & slightly less pricey, the PRS SE Torero, 513 Rosewood, & the Santana SE Electric guitar. Nevertheless, these are a few examples of the intensive list offered on the site.

There is been a variety of well-known guitarists who have played PRS guitars. These include Al DiMeola, Carlos Santana, Peter Lindgren, Dave Navarro, Tim Mahoney, Mark Tremont, Larry Lalonde of Primus, Larry Hanson of Alabama, Neal Schon of Journey, Rich Williams of Kansas, Vince Neil of Motley Crue & Steve Stevens with Billy Idol. For more information on the musicians who play PRS Guitars, visit PRS guitar's official net site.

Here's what one individual has to say about their PRS Guitar:

In regards to the PRS guitars Custom 20th Anniversary

I am liking how this electric guitar looks. I had wanted a quilt finish guitar, however the exact spec would've taken 3-four months on a specific order & cost lots more, so I bought this one, & haven't regretted it for a second. Magnificent full tones - as quickly as I got it to the first rehearsal, everybody in the group could notice the difference (had historicallyin the past been playing USA Standard Strat & Les Paul Custom). Lighter tone than the Les Paul, but so versatile. The sound control is useable & the decision between single/double wound pickups makes a actual variation. Amazing.

Freelance SEO Specialist, hire our SEO Delhi

Baidu Profits From Google`s China Exit

2010-07-26T20:57:00.001-07:00

Many applauded Google's decision to stand on principle and stop censoring itself in China at the beginning of this year. Actions have consequences, however, and in this case, Google's righteousness seems to have strengthened its biggest rival in China, Baidu – a made-in-China search engine whose company is more than happy to embrace censorship.

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Yahoo SEO Analysis in Comparison to Google Search Ranking Results

2010-07-26T20:56:00.002-07:00

Yahoo's search engine market share as of 2010 is second only to Google's; it is 6.24 percent globally. Therefore, if you want to increase your site's organic search engine traffic, you might as well consider optimizing for Yahoo. This article will examine the Yahoo search engine's ranking behavior by comparing it to Google's, using actual websites, rankings, keywords and common search engine ranking factors (onsite and links).

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Website Security Tips for SEO

2010-07-26T20:56:00.001-07:00

A hacked website can seriously affect your search engine optimization efforts. This article will explain the three ways it can hurt you, the major forms of attack, what makes a site vulnerable to them, and what you can do to protect your site from hackers.

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Fight Negative Reviews with Positive Action

2010-07-26T20:54:00.000-07:00

Social media comes in many shapes and sizes. Few worry small businesses more than sites like Yelp and Google Places, where clients and customers can leave reviews – and not all of them are glowing. Sooner or later, you may find your own business receiving a review from a disgruntled customer who's not afraid to tell the world. Now what?

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How to Avoid Being Google Slapped

2010-07-23T21:44:00.000-07:00

Photo src

If you're an AdWords advertiser, chances are you’ve heard the expression "Google slap." Maybe you’ve even known someone who has been Google slapped or you’ve been Google slapped yourself.

A Google slap can mean one of two things: Google has deemed your ad and associated landing pages of such poor...

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Homage to the Business of Link-Building

2010-07-23T21:43:00.000-07:00

For a moon or two now, there has been this debate about whether link-builders are, in actual fact, SEO’s or whether they should sit in a different realm – sitting more closely with business development or PR. Much of what link-builders do, after all, is relationship focussed, prospecting and of course results driven – this to me sounds very much like a salesmanship. But it’s more than that

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Why Internet Marketers Should Support Android

2010-07-23T21:42:00.000-07:00

Mobile is becoming more & more a part of an Internet Marketers life as Android is at the heart of that acceleration. Symbian dominates mobile devices worldwide while Blackberry leads here in North America, albeit both are losing share at an accelerated place, perhaps in part because those devices provide relatively poor to no web browsing. Although much better, browsing & search itself on the iPhone has always been secondary to its apps as Steve Jobs...

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LinkedIn Group versus Facebook Group

2010-07-23T21:41:00.000-07:00

I have already reviewed how Facebook Group is different from Facebook Fan Page: a group is better to use for (two-way) discussion while a page is easier to brand and promote. A LinkedIn group is definitely closer to a Facebook Group in this respect, so comparing it to a Facebook page (a wider-used tool nowadays) would be like comparing apples to oranges. Why do we need to compare, you might ask. Why not use both? The purpose of this post NOT to tell which one of the two (or the three) should be used. I myself use all the three tools (to take advantage of all social media properties I can build). The purpose is to help you make the most of it for read more

Hire Link Building Services Team for better ranking

2010-07-22T22:13:00.002-07:00

Link-building is seldom an unfussy task. It requires your time and attention. In the event you think you cannot render a immense percentage of your time in it, but you are honest in enhancing your site's search engine rankings, you better hire a link building services team. Moreover, it's the tools and tactics essential in developing quality links which help enhance your site's visitors and improve your position in the results pages of the search engines.
Cannot make a choice whether you ought to receive a link building services team or not?

If you are serious in refining your business net site for the search engines but time is such an issue for you, then getting a relatives of SEO pros to do your site's one-way link building should not be an alternative but a requirement. With the expert services of the professional, your site will be able to get high rating in search engines for the keyword or keyword phrase you need to optimize your site for. By using the know-how of such group, you can see together with your own eyes how your site outruns its competitors in the search engines results page for your target keyword. Professional SEO services will definite do a lot in strengthening your site's positioning in multiple search engines for your target keyword or keyphrase. The said team is focused to making your site rank high in search engines for the definite keyword or keyword phrase you are optimizing your site for.

A number of the reasons why as a rule, link building ought to be completed by specialists are:

You need to set aside much of your hard work and time.

While making one-way links is not that hard, it cannot be completed in a split second. If you are going to do the back link building for your own site, you mustlend it lots of your time and concentration to complete what has to be completed in a given timeframe. One of the time-consuming tasks you'll face is finding directories and placing your listings. Writing articles and publishing them to directories as well as backlinks building are also time-consuming.
A link building services team has the needed tools.

Contextual link building is a single thing a group of experienced link builders will supply your site with, and that is positive thing, is not it? This can successfully be accomplished with the help of the necessary tools and other necessary factors. The moment you use an SEO team, that means you are also hiring the tools and application they are applying in generating, evaluating, and overseeing links.

One-way links are beneficial aspects in SEO.

Without such links, you will find it challenging to defeat your competitors in the primary position in search engine results page. At present, search engines are all about linking so lovely links have become essential factors of SEO. Given its value, you should not think that you cannot do this task by yourself. In the event you have the knowledge and the right tools and computer application, you can proceed to making high quality one-way links for your site. On the other hand, if fast and 100% lovely results are what you need to recognize, it is lovely to employ the service of a link building services team.

Professional link builders are experienced and proficient.

Definite, you would not look in to using the services of a beginner in the event you need to see first rate results right away. You will spend your hard earned funds to pay for your site's link building so be definite the link builders you'll select have complete knowledge on link building. They must be able to guarding your net site and bettering its ranks in different search engines.

It doesn't matter if you are using the services of a link building service team or you are thinking about to do the task yourself, what is necessary is to make definite that link acquisitions are carried out naturally. In executing your site's link building, you need to be definite that you are making use of the correct strategies which include generating high quality content and link baiting. The said techniques won't attract links directed to your site; they will also make your site well-known and frequented by a millions of web traffic.

Article Submission Services and Press Release Submission Services

SEO Ranking - search engine optimization

2010-07-22T22:13:00.001-07:00

SEO or search engine optimization strives to get web-sites additional visibility, in relation to their significance to any particular search. They control programs known as spiders, which go to plenty of web pages or Url to look up the content of the site, as well as search for other links to examine later on. They are called web crawlers and they scan the content of different web-sites including web pages.

Continuously make use of high-quality and effective keywords that is appropriate to your selected subject matter. Along with your title, content and right keywords, visitors can basically find you. Add secondary terms that pertain to your selected topic. Operate with keyword generating tools and other online training materials that will guide you in improving the net site entirely.

The most important things for getting search engine results have not changed much over the last few years. Plenty of the small things have, but the most important ones haven't. In the event you are on any marketer's electronic mail list you have no doubt seen at least one electronic mail about how the search engines are making things impossible, but in the event you buy their product they can show you how to beat them.

It is important for web-site owners to make use of SEO (Search Engine Optimization) techniques in their web-site as over 85% of the total generated traffic volume comes from search engines only. You ought to also have information about the page ranks of your competitor sites and what method they are applying in attaining them.

Ever since the beginning of the net, there has been a saying that 'content is king'. This is still the case today. Google puts great importance on sites that have content that is fresh and updated regularly. In addition, in the event you optimise this content to include your targeted keyword phrase and then interlink this content throughout your site, chances are that this will to increase site relevancy.

The main search engines of Google, Yahoo and Bing have their own ways of searching content when you search for some thing or a subject using any of these search engines. Google which is the engine used by plenty of web surfers considers over 200 factors in rating a web-site.

One way you can get informed with regard to SEO rating is to join the various forums and discussion boards that offer you much information, you can get a chance to interact with plenty of specialists on the subject and even choose which partner agency would be able to help you and your brand out in the long term.

Target a different keyword for each web page. When developing your own web-site, one of the keys to high SEO rankings is to target a specific word per web page you have displaying on your site. You might have 10 different pages obtainable on your web-site and if each is based around it is own individual keyword you have a much higher chance of achieving a first page Google rating.

The only way to do that is by your content. Give people what they need, give them something fascinating, and more importantly drive them to the result you need. It is the typical sales funnel in a digital format. What makes a lovely salesperson? Someone that can close the deal.

Freelance SEO Services and SEO Submission Services

Improve Your SEO Ranking - seo ranking

2010-07-22T22:12:00.002-07:00

With proper optimization techniques, you can increase your net site SEO rankings to the extent of enabling serious business growth. Actually, the idea of page rank is attributed to the mode used by Google to assess web pages on the basis of link structures.

Another relevant case when the improvement of SEO rankings gets difficult is when your site has been using applications that Google qualifies as unethical. Nevertheless, a SEO professional will tackle with the inconvenience. Then, once the on-page work is completed, link creation is initiated.

Today plenty of net site promoters appear to be focused on a couple of their major keywords and don't care much about the longtail. The reason for this is obvious mammoth traffic stats can blow one's mind. This is one of the largest SEO pitfalls you ought to keep away from.

Once you stream your SEO the right way and target a huge selection of keywords you finish up a long list of keywords to monitor. Checking your positions for them is critical: in case you don't know whether your rankings go up or down how are you able to tell whether you are doing things right? So keeping your finger on the rating pulse is a SEOs top priority.
You may have completed your personal site, showcasing all the products and services you intend on offer to future customers. Your site includes promotions, propositions, etc to attract the clients attention. But it seems that not plenty of have actually noticed your site.

The On-Page SEO and Off-Page SEO are equally important to the success of your site. Search Engine Optimization is fundamentally categorized in to On-Page SEO and Off-Page SEO. The On-Page SEO is about alt features, density of keyword, relevance scoring and page rank.

There's several ways to build link popularity. One is placing your articles on high-ranking sites which can be a lovely opportunity to introduce your company and the products you carryover.
Take the Alkimi site for example, it is simple, no flashy graphics, no "we will get you to number one" and no "25% off when you buy now" offers.

To truly understand what SEO rating is all about you ought to ideally be enrolled in a degree on Net promotion. Yet in case you think about yourself a novice, what you can do is to check out the huge glut of information that is there online with regard to SEO rating and search engine optimization as a subject.

The most important factor of an online site to become the favourite of a search engine is to make use of the right key words. When you select a keyword, you can select one that is being used by a million sites or one that is used by one hundred thousand sites.

There's plenty of other methods of getting better SEO rating such as linking plenty of pages in the site with cross links, having articles that have the relevant key words and inserting the keywords in title tags. These are all legitimate methods and are called white hat methods.

In case you are looking to promote your net site by 'organic' traffic then there's plenty of methods that you can adopt. Below are 4 such techniques you can implement along with others that will help you improve your SEO rating in a matter of weeks.

blog submission service and Directory Submission Services

A Look at Keyword Search Optimization

2010-07-22T22:12:00.001-07:00

How they do business is changed substantially because of the Web. In fact, web promotion is probably one of the best ways to market businesses. Because of this strategy, businessmen, large or small, can now make its business known to the market, thus, increasing the likelihood of earning more. Pinpointing the exact right techniques, however, will take some brainstorming which could be a critical stage because it requires lots of time for marketers to select which tricks are, indeed, going to work and which will be a waste of time.

When they say Web promotion, it refers to plenty of kinds of promotion strategies but one of the best and is proven to be effective is keyword optimization. In this strategy, right keywowrds are used in a website's content which will make it simpler for search engines to index it. The site will finally increase its rating and turn up at the top of the page two times a user use that keyword in searching.

Before beginning an SEO promotion campaign, one ought to already have a list of positive keywords prepared. There's online tools that can help with this one. This works by basically keying in a positive word about a product or service that he is planning to market and the device will run it and turn in several keywords that are related. But then again, you can always brainstorm along with your group or team and probably exchange thoughts and ideas so that you can come up with relevant keywords for your web-site.

You require to understand that putting the right keywords in the content of your site is crucial. However, they ought to even be kept to a positive maximum keyword density that is for the search engines to index them. Google, Yahoo and the other search engines will scan how often keywords are being used in a page and if the frequency is high, this will be counted against the webpage and this would mean that the page or the whole site will be ranked poorly. Compared to sites not keyword-optimized, your site will be faster to index in the event you put the right keywords at a right density.

Aside from keyword optimization, there's also other techniques used for SEO purposes such as social networking, backlinking, jogging a blog which are all aimed at building up a website's presence through the links that the campaign leaves from one related site to another. Therefore, in the event you have more links optimized in a site, you will have a higher chance for turning up in the SERPs.

Keyword Optimization is the key part for your success Online. Learn the importance of Keyword Optimization with a step-by-step guide. Free Keyword Optimization guide. This article is intended for beginners, no advanced knowledge needed to understand this topic, so why not give it a try?

Ignoring Keyword Optimization means ending your business online and this is exactly what majority of site owners does and fails. Keyword optimization is beginning of optimization system. Plenty of entrepreneurs come up with a few keywords quickly, optimize their pages a bit and then submit them to the engines.

Wrong! Why? Because web-site, not keyword optimized finish up as "footer" in search engines rating. What nice is to have stunning web-site and nobody can find it! Some work is necessary. Spend some time researching keywords or keyword phrases related to your business.

How to find your best keywords?

Open your text editor or notepad in one window and your web-site in another. Now, read carefully your web-site landing page (First page) content and when completed, think.

- What is your page about? - What services or products are you offering?

Think about the best keyword or keyword phrase that 100% explain your offer. Write down every single keyword that comes to your mind.

Next step in Keyword Optimization is entering each of those keywords or keyword phrases in to the Google search. Look at the top right hand site to see how plenty of sites are competing for the same keyword phrase. You require to select the less competitive keyword phrase but still searched by prospects.

Social Bookmarking services and forum posting service

SEO Submission Service India Delhi

2010-07-05T21:26:00.007-07:00

SEO Submission Service India

SEO submission is great method of search engine optimization which diverts more traffic to your website and builds your link popularity which will help your website to get ranking in the search engines (Google Yahoo Bing). We will manually submit to Thousand of high QUALITY and Do Follow Sites, we have professional team who will submit your URL and follow the directory submission guideline.

In our SEO submission services we offering :

1) Directory Submission Services
2) Article Writing and Submission
2) Social Bookmarking Services
3) Forum Posting
4) Press Release Writing and Submission
5) Blog Directory Submission

For Pricing content us

Blog Submission Service Delhi India Blog Directory Submission Service India Delhi

2010-07-05T21:26:00.005-07:00

Blog Submission Service Directory Submission Service

Blog Directory submission services include manual directory submission of your blog and RSS or Atom feed to blog web directories, blog search engines and news services for inclusion. Blog submission will help you in getting one way inbound links from blog directories, RSS or Atom Directories and help in driving traffic and making visibility of your blog. Blog directory submission service is best for bloggers, Business blogs owner and blog marketing consultants for quick inclusion in blog web directories, feed search engines and web-based RSS aggregators.

If you have only RSS Feed we will submit it to only RSS feed directories. In case of blog we will submit blog URL and RSS or Atom Feed to blogs web directories, blogs search engines, RSS feed directories for effective result.

We will manually submit your blog and RSS or Atom Feed to quality and highly ranked blog web directories in appropriate category. Our submission expert will execute the blog directory submit job to get maximum approval. We will provide you daily report of submission by mail so that you review the progress of your order.

for pricing content us

Press Release Submission India Press Release Submission Service Press Release Distribution Services Delhi India

2010-07-05T21:26:00.003-07:00

Press Release Submission Service Press Release Distribution Services

Every business needs to send out press releases frequently. Unless the press releases are send to a proper channel, it will be an utter waste of bucks. There are lots of press release submission firms available today who promise to send out your press releases to the appropriate places. However, we will proudly say that there is no other service provider who has enough expertise as we do. We have been serving thousands of clients for 6 years and we know how to get the greatest exposure to all your press releases.

Press release are best way to create branding and increase traffic to your web site. With Our Press Distribution Services, You can increase your products/services visibility as well as most cost-effective Publicity. Our press release services are among the best on the Internet. We distribute direct company news, including press releases, financial announcements to a worldwide audience of media, analysts and consumers.

we do :

Option to include HTML
Press Release Writing Services
Press Release sent via email and/or fax to all major news media
Targeted categories to choose from

For pricing contact us

Social Bookmarking Service India Cheap Manual Social Bookmarking Services

2010-07-05T21:26:00.001-07:00

What is Social Bookmarking

This all about sharing, while we found a great resource and we thing that we need in future, we would like to shared it and then social bookmarking sites helps us, we share that link on social bookmarking sites so that we can access that website any time any where.

Some of best social bookmarking sites are
Digg
Reddit
StumbleUpon
Delicious
Slashdot And more.

Why Social Bookmarking So Important
This is time of socialization and now these days Google use social links in their search algorithm. If your website has good social effect then Google give it +3 point for this. As per Google think of view that is also help to build a great reputation. So social bookmarking and social sites helps in creasing keyword ranking as well for reputation.

Our Social Bookmarking Service
Our social bookmarking service helps your website to gain good social effects and we make your website socialize, so that your website ranking will be more better and you will get more traffic from search engine. We use high traffic, do follow and reputed social bookmarking sites for adding your website.

Choose our Social Bookmarking Services for better result in SERP Content Today

Forum Posting Service - Cheap Paid Forum Posting Delhi India

2010-07-05T21:25:00.002-07:00

Why Do You Need Forum Posting Service?
Now these days while Google decreasing link values according to their quality, Forum Posting become more popular for getting quality and theme based links. Most of forums has feature to add a signature, where we can add our website's link just for promotion but the value is too high. All of forum have good traffic and reputation and these things are most important for Google while Google rating to links. These links add a great reputation + divert link juice to our money website, As result we increase the keyword rankings.

So, Forum Posting Services always helps website to get rank high on Google and other search engines.

Our Forum Posting Services
We are a team of professional SEO's and web developers, we have all most 5 year+ expereince in online marketing, specially in SEO. We offer quality and theme based forum posting service. Our SEO team have great experience in forum posting, they never compromise with quality with timely delivery.

Our strategy of Forum Posting :

* Finding Theme based (niche)Forums.
* Posting in theme based web forums.
* Registration in forums.
* Start replying to posts and create interesting thread in forum.
* Add your website link signature.
* All comments will be relevant to the forum discussion.

so, Content today for boosting your ranking in search engines

Cheap Article Submission Services India Delhi Best Manual Article Submission

2010-07-05T21:25:00.001-07:00

Benefits
The benefit of article writing is that it not only acts as a source of getting one way link, but also acts as a source of marketing your product or service. In today’s business marketing is the key to success. For any successful business, you really need to market your website well.

Our team
We have a team of high quality professional article writers, who have the experience of writing various articles on many topics. We submit these article into high quality article directories 90% Approval Guarantee.

Our submission process

We manually submit your articles to all article hosting websites.
The links that you receive are one way, permanent links for your website; no reciprocal links required.
We give full report of all directories.
We submit your site to article directories with High PR Rank.
We allow 2 links to your website in the author's resource box.
We will create a brand new, 100% original article for every 100 submissions to avoid duplicate content.
All articles are 100% unique and sent for customer approval before submission.

Contact for try our article submission service

Cheap Directory Submission Services India Delhi Best Manual Directory Submission Delhi India

2010-07-05T21:18:00.000-07:00

cheap directory submission services manual directory submission Services

Directory submissions play a vital role in promoting new ventures. Here, the web gets its global recognition on the internet. For this purpose link has to be provided. Without link, the web actually works in isolation. This situation of isolation is not conducive for an effective SEO. However effective and balanced the key words are in their density, etc., without links the SEO cannot improve.

Major Benefits of Directory Submission :

* It increases your website's link popularity.
* It is one of the fastest and affordable way to get permanent one way links.
* Directory Submission helps you getting top position in the search engine result pages.
* These links are permanent one way links which would strengthen your link popularity on the web.
* We submit your website to search engine friendly web directories.
* All directories are crawled by google and are in google cache.
* We manually submit your website to web directories. We do not use any automated software or script for directory submission.
* We provide you the exact URLs where your website has been submitted in the web directories.
* We submit using various anchor text. One should not submit using only one anchor text as it is considered as unnatural link building process by search engines.
* Your website will be submitted to the most appropriate category in the web directory.

Nature of directory submission services
Slow and delayed submission has proven to be integral part of search engine marketing strategies as creation of slow links make Search engine optimization (SEO) campaign more organic and natural.

Our Advantages:

* All Submissions are done manually by Experienced People.
* One-way and permanent Links.
* Complete submission report.
* No submissions to group or network directories.
* High PR sites (PR0-9)
* Various unique Anchor Text and tags.
* We also submit Deep Links where ever allowed.
* Higher Approval Rate.
* Free Title/Anchor Text generation for better results.
* Low Cost.

Content me for pricing

Freelance SEO Delhi Freelance SEO India SEO Freelancer Services Consultant Specialist

2010-07-01T02:10:00.001-07:00

Why do you need SEO Services?

Search Engines are the number one source of traffic to your website with more than 85% of web users employing search engines to find web sites. Around 90% of them don’t go beyond 3 pages of the search results, with majority of them visiting websites listed on the first page. If your website is not listed in top 10 for major search engines, you are losing to your competition every moment. Through past data it is proven that search engine marketing if implemented, results in increase in revenue and its ROI is unmatched by any other marketing strategy.

Our Freelance SEO Experts will Profit your company and enable you to focus on your business while we achieve your goals.

Success of your web site will not be measured by how good it looks or how fast it loads. But it is measured by the number of customers and the amount of income it brings you. When a visitor enters a key word for his search, the first 20 site will get his attention. And only those 20 sites have a change to convert that visitor into their customer. In this internet world, every six second, a new website is coming. To survive successfully in this internet world, it is mandatory that one should use the help of SEO.

* Increased Visibility
* Increased Traffic and sales
* Competitive edge
* Lowered marketing Cost

Why choose Freelance SEO Specialist / Freelance SEO India

1) Cost effective Services - always freelancer are cheaper than any SEO company
2) Time to deliver - We know than in IT field timing to complete the project is most important thing and we done all projects on the time.
3) support - 6 hrs costumer support all day.

send us your website URL and get free Pre SEO report

SEO Freelancer India Freelance SEO Specialist Freelance SEO Expert Freelance SEO Delhi India

Contact to Freelance SEO/PHP Delhi India

2010-07-01T01:57:00.000-07:00

Freelance SEO/PHP Services

Mail me at

seodelhi786@gmail.com